The following is a guest blog post by Nigel Kirkham, SVP, Sales & Marketing, Europe, Africa & Latin America
The 2013 Formula 1® racing season is about to kick off, with the first race taking place in Melbourne on March 17th. As the cars prepare to line-up for the first race of the season, it is worth considering why this industry is such a great showcase for cutting-edge technology.
Formula 1 is all about performance and Lotus F1 Team has deep experience designing and making cars that perform to the max. But to succeed in the long term, Lotus F1 Team are continuously looking for ways to improve and transform their business – and Avanade is there to help.
As the Official Business Consulting Partner of Lotus F1 Team, Avanade will play a crucial role in supporting several business transformation projects by providing the right people, processes and expertise to pave the way for success race after race.
With the right teams in place, Avanade and Lotus F1 Team will carve out hidden performance gains to deliver on race day for maximum results. Formula 1 cars change considerably from season to season but they also evolve from race to race. This partnership will provide software that will help Lotus F1 Team to quickly and continuously adapt the design of the car and help engineers make sense of the data so they can make instant decisions without losing precious seconds.
Avanade has the technical knowledge, the processes and the know how to help Lotus F1 Team find that optimal Sunday performance. The journey to Sunday is on.